Category: Business & Strategy
Articles in the Business & Strategy category
How to Measure Mobile App ROI
How to properly measure return on investment for a mobile app. Key KPIs, measurement tools, and realistic expectations.
Custom Booking System: Why Off-the-Shelf Isn't Enough for Growing Businesses
Custom booking system vs. Calendly, Acuity, and others. Cross-industry comparison — healthcare, salons, restaurants, sports — and when custom development pays off.
Custom CRM vs. Off-the-Shelf: When Is It Worth Investing in a Custom System?
Salesforce, HubSpot, or your own CRM? Comparing costs, capabilities, and situations where boxed solutions fall short and custom CRM delivers competitive advantage.
Custom E-shop vs. Off-the-Shelf: When Does Custom Development Pay Off?
Boxed e-commerce or custom development? We compare the limits of SaaS platforms, TCO, and situations where a custom e-shop makes economic sense.
The Client Wanted Uber in Two Weeks: Stories from the Trenches
Unrealistic expectations are a classic in IT. Uber for 2K, Facebook in a month. Real stories and how we handle them.
How to Plan an MVP for Your Startup
A practical guide to MVP planning. Learn how to identify core features, prioritize with MoSCoW, and avoid the most common startup mistakes.
The Client with a Strict NDA Whose App Turned Out to Be a Facebook Group
A real story about a client who insisted on an NDA before the first meeting. His secret project? A social network better solved by a Facebook group.
Why Invest in a Mobile App in 2025
Mobile applications give businesses a competitive advantage. Discover the main reasons to invest in your own mobile app.