Custom CRM — a system that mirrors your sales, not the other way round
Pipedrive, HubSpot or Raynet are great tools — for companies whose sales process fits their templates. But most companies sell differently: they have their own deal stages, specific approvals, customer-specific price lists or sales intertwined with production and service. Then the bending starts: extra fields, notes in descriptions, and half the process ends up in a spreadsheet anyway.
We build your custom CRM for a monthly subscription — no six-figure upfront investment and no per-user licences. Design, development, hosting, operations and further development are all included. Sales reps see their pipelines, management sees real-time reports, and routine work — reminders, quotes, meeting notes — is handled by the system.
We build CRMs for sales teams, manufacturers with made-to-order sales, agencies and wholesalers. And because the system is yours, it grows with you: a new process stage, an invoicing integration or a mobile app for field reps is a change within the subscription, not a more expensive plan.
When an off-the-shelf CRM is no longer enough
You pay a licence for every user — more every month
With SaaS CRM the price grows with every rep and every higher tier that missing features force you into. With a custom CRM you pay one subscription regardless of user count — and the system is yours.
Your sales process doesn't fit the template
Custom deal stages, discount approvals, individual price lists, links to production or service — an off-the-shelf CRM covers average sales, not yours. Bending fields and workarounds cost reps time, and the data loses its value.
Your reps don't use the CRM
When a system creates work for reps instead of saving it, they stop entering data — and the reports become useless. We build custom CRMs around their real day: minimal clicking, automatic logging, mobile in the field.
Your data lives in five systems and is complete in none
Contacts in the CRM, invoices in accounting, e-mails in the inbox, orders in a spreadsheet. A custom CRM connects them: for each customer you see the whole history — communication, quotes, invoices and receivables — on one card.
What a custom CRM can do
Pipeline matching your process
Stages, required fields and approvals exactly the way you sell. Drag & drop deal moves, priorities, dead-deal alerts.
Customer card with complete history
Contacts, communication, quotes, orders, invoices and receivables in one place. A new rep takes over a customer without handover meetings.
Routine automation
Follow-up reminders, automatic e-mails, quote generation from templates, lead assignment. Reps sell instead of doing admin.
Real-time management reports
Plan fulfilment, stage-to-stage conversion, rep performance, revenue forecasts. No more assembling spreadsheet reports before every meeting.
Invoicing and e-mail integration
Pohoda, Money, ABRA, Fakturoid, e-mail inboxes and web forms. Leads flow into the CRM automatically and invoices appear on the customer card.
Mobile app for the field
Customer card, meeting notes dictated on the way to the car, tasks and notifications. Data is created where the business happens.
How much does a custom CRM cost
Essential
Contacts, pipeline, tasks and notes, basic reports, import of existing data.
Standard
Automation, quote generation, invoicing and e-mail integration, advanced reports, roles and permissions.
With mobile app
iOS + Android app for sales reps, push notifications, offline mode, everything in Standard.
Prices are indicative — get an exact quote from our configurator in 2 minutes, or let's go through it on a consultation.
Get your custom price
Our configurator shows you an indicative price for your project in 2 minutes.
Launch configuratorFrequently asked questions
How much does a custom CRM cost?
A custom CRM starts at CZK 4,900 per month as a subscription, or from CZK 49,000 one-time. A version with automation and integrations starts at CZK 9,900 per month, and one with a mobile app for reps at CZK 29,990 per month. You pay one subscription regardless of user count — no per-seat licences.
How long does development take?
A basic CRM with pipeline and contacts is live in 1–2 months, a version with automation and invoicing integration in 2–3 months, and a complete solution with a mobile app in 3–4 months. We migrate data from your current system as part of the deployment.
Why is a custom CRM better than Pipedrive or HubSpot?
It mirrors your sales process instead of a template, you don't pay per-user licences, the data is yours, and you can connect it to invoicing, production or your warehouse. Off-the-shelf CRM makes sense for standard sales — custom for companies whose process is a competitive advantage.
Will you migrate data from our current CRM or spreadsheets?
Yes, data migration is a standard part of the deployment. We transfer contacts, deal history and open opportunities from Pipedrive, HubSpot, Raynet or spreadsheets — with no downtime for the sales team.
Can the CRM connect to our invoicing and e-mail?
Yes. We typically integrate Pohoda, Money, ABRA or Fakturoid, e-mail (Google Workspace, Microsoft 365) and web forms. You then see invoices, receivables and all communication on a single customer card.
What if our sales process changes?
That's exactly why we offer a monthly subscription — we keep adapting the CRM as your sales evolve. A new pipeline stage, another integration or a new report is part of the subscription, not six-figure extra work.