How Much Does a Custom E-shop Cost in 2026? Shoptet vs. Custom
Straight to the point: Shoptet starts at ~CZK 500 per month, Shopify at ~CZK 700 per month plus transaction fees. A custom e-shop from a Czech agency costs CZK 250,000 – 1,500,000 as a one-time project. We build custom e-shops for a monthly subscription from CZK 4,900 — with no upfront investment.
But the platform price is just the beginning. The real costs of an e-shop show up in operation: add-ons, commissions, content work and above all the limits you hit as you grow. Let's do the maths honestly.
What each path costs
| Solution | Upfront cost | Monthly cost | Hidden costs |
|---|---|---|---|
| Shoptet | CZK 0 – 50,000 (template, setup) | CZK 500 – 4,000 + add-ons | paid add-ons, template limits |
| Shopify | CZK 0 – 100,000 | CZK 700 – 10,000 + add-ons | transaction fees, apps priced in USD |
| WooCommerce | CZK 30,000 – 150,000 | hosting + maintenance CZK 1,000 – 5,000 | security, updates, administration |
| Custom — agency | CZK 250,000 – 1,500,000 | maintenance CZK 5,000 – 20,000 | every change = an invoice |
| Custom — subscription | CZK 0 | from CZK 4,900 (all inclusive) | none |
Custom e-shop price by scope
| Scope | Agency one-time | Our monthly subscription | Development time |
|---|---|---|---|
| Basic e-shop (catalogue, cart, payments, shipping) | CZK 250,000 – 500,000 | from CZK 4,900/mo | 1–2 months |
| Mid-size e-shop (inventory, feeds, loyalty program, accounting integration) | CZK 500,000 – 900,000 | from CZK 9,900/mo | 2–3 months |
| Large e-shop (B2B price lists, multi-currency, ERP integration, mobile app) | CZK 900,000 – 2,500,000 | from CZK 29,990/mo | 3–5 months |
You'll find the complete service overview on our custom e-shops page.
TCO: what an e-shop costs you over 3 years
Let's compare a mid-size e-shop with ~CZK 1M monthly revenue:
Shoptet Premium + add-ons:
- plan ~CZK 4,000/mo + add-ons ~CZK 2,000/mo = CZK 6,000 per month
- template tweaks and an external developer: ~CZK 50,000 per year
- 3 years ≈ CZK 366,000 — and the e-shop still looks like a thousand others and keeps hitting platform limits
Custom e-shop — agency:
- development CZK 700,000 + maintenance CZK 10,000/mo
- 3 years ≈ CZK 1,060,000 — of which CZK 700,000 right at the start
Custom e-shop — monthly subscription:
- CZK 9,900 per month, including development, hosting, support and continuous improvements
- 3 years ≈ CZK 356,400 — spread over time, no upfront investment
The subscription comes out comparable to Shoptet — but you get an e-shop that mirrors your business exactly, supports any feature you need, and the data and customers are yours alone.
When to stay on Shoptet
Honestly: for a large share of Czech e-shops, Shoptet is the right choice. Stay on it if:
- you're starting out and testing whether the product sells at all,
- revenue is under ~CZK 300,000 per month and standard features are enough,
- you don't need specific processes (product configurators, B2B price lists, integration with production).
We covered when to start considering a custom solution in detail in Custom e-shop vs. Shoptet. In short: the moment you're paying for dozens of add-ons, working around platform limits by hand, or you need a feature that simply doesn't exist.
What makes up the price of a custom e-shop
- Analysis and UX (15%) — a purchase flow that converts. This is where revenue is decided.
- Frontend (25%) — a fast, accessible store; loading speed directly affects conversions and SEO.
- Backend and administration (30%) — products, orders, inventory, discounts, content.
- Integrations (20%) — payment gateways, carriers (Zásilkovna, PPL, DPD), accounting, price comparison sites (Heureka, Zboží), e-mailing.
- Testing and launch (10%) — migrating products and customers, redirects, going live.
How we do it
We build e-shops for a monthly subscription from CZK 4,900 — development, hosting, certificates, support and continuous improvements included. No upfront investment and no invoice for every change. All service prices are in our pricing.
Want to know what an e-shop would cost for your exact product range? Get an estimate in two minutes with our configurator, or book a consultation — we'll tell you honestly whether a custom e-shop pays off for you, or whether you should (for now) stay on Shoptet.
